According to latest research, consumers react more positively to direct mail, than to other media channels. More than 80% read the direct mail they receive and more than half of them take action as they make daily purchases. People remember direct mail better and for longer than traditional paper ads. Therefore, unaddressed direct mail is an effective media channel that has managed to maintain and increase its significance, in an increasingly digital world. Direct mail help consumers gain information about offers in shops and online.
Print is seldom wasted
Targeting makes it possible to reach a certain target group or all households in a district. The smallest distribution area is a district and a district is a couple of blocks. When combining your ad with a competition, which requires a coupon to be returned, you are able to collect names and addresses, whilst gaining a better understanding of how your campaign is affecting people. You can target the distribution to specific households, for example houses or flats. We would be delighted to help you plan a successful campaign and we’re happy to help you plan the distribution area. Just get in touch and let’s see what we can do for you.
About 85% of all households accept unaddressed direct mail. This means that a large number of people will receive and read your advert.
Paper is a diverse material
When you print your advert, you have multiple choices of formats to select. Your product can be a tiny flyer or a thick catalogue; it can really be any size and format you want. Your imagination is the only limit. Your campaign can contain coupons, attachments, personalised elements or product samples. In addition, you have a large selection of paper to choose from.